Each day includes a video lesson and worksheet
Day 1: Intro to marketing
Market share: Simple marketing math & growth formula
Positioning and segmenting your market
Day 2: Referrals
Positioning to your referral sources
Objection handling
Building a list of referral sources
Day 3: Private Pay
Where are the private pay clients?
How to get to them (Adwords, SEO, Other)
Objection handling
Day 4: Online marketing: Google
Why Google is king for home care marketing
Different parts of Google (Ads and SEO) and how they work
Your Google Business Profile
Why your physical office address plays a key role
Your website and the role it plays in online marketing
Day 5: Online marketing: Google Ad
What is it and why is it so effective
How home care agencies can use Google Ads to market their services